Origins of the Challenge
Accenture, a global professional services leader, made significant strides in Thailand by launching the Advanced Technology Center (ATCT) and the Accenture Intelligent Operations Center (AIOC) in Thailand, underscoring their commitment to nurturing local talent and fostering innovation within the region.
Despite being a major corporation and recognizing the potential of Thai talent, Accenture faces certain challenges, prompting the company to explore strategies to overcome obstacles and further enhance its operations.
Getting deep insight into the Employer Branding process
Accenture partnered with WorkVenture to tackle the challenges through media content creation. WorkVenture engaged in discussions with Accenture to understand their situation better, covering challenges, recruitment, turnover rates, and goals. By gathering these insights, WorkVenture created targeted media content, showcasing a proactive approach to addressing recruitment needs and achieving Accenture's objectives.
WorkVenture strategically crafted content aligned with Accenture's goals and target audience. This content is then delivered through various online platforms to maximize reach and impact, including office highlights, articles, album posts, and promotional videos illustrating employees at work. These efforts aim to enhance external understanding of Accenture's operations and services, fostering greater awareness and engagement with the company.
Following the Employer Branding implementation, what were the gains for Accenture?
Following the launch of various media campaigns across online platforms such as Facebook, the WorkVenture website, and YouTube, Accenture has successfully addressed challenges and reaped numerous benefits.
