Origins of the Challenge
ThaiBev is widely recognized among consumers and potential employees. To maintain its position as a top employer, ThaiBev recognizes importance in upholding their high standards and enhance their appeal to target candidates amidst a competitive landscape.
The goals for ThaiBev were:
Getting deep insight into the Employer Branding process
ThaiBev's collaboration with WorkVenture stands as a testament to their commitment to overcoming challenges in the competitive talent landscape. With a longstanding partnership, ThaiBev trust WorkVenture's expertise to consistently refine its employer branding strategy through ongoing support and guidance.
Following the Employer Branding implementation, what were the gains for ThaiBev?
ThaiBev successfully dealt gained measurable benefits by implementing different types of media content and online articles.
ThaiBev wanted to improve Employer Branding Communication and maintaining their status as an Employer of Choice.
Partnering with WorkVenture, they created targeted media content aligned with the goals, effectively engaging candidates. The outcome? ThaiBev now has stronger Employer Branding positioning and remains a top employer choice, also voted organically as one of the Top50 Companies in Thailand in 2024 by new generation of candidates.
