Advice IT Infinite Public Company Limited
Thailand's most widely distributed IT retailer — 338 Advice superstores across every region of the country and Lao PDR, alongside the most-visited IT e-commerce site in Thailand.
About Advice IT Infinite Public Company Limited
Advice IT Infinite Public Company Limited is one of Thailand’s largest IT retail and wholesale operators, selling DIY computers, notebooks, desktops and peripherals alongside smartphones, IoT devices and home appliances — more than 16,000 product lines from over 433 brands.
The business started in 1996 as Advice Info Co., Ltd., one of the first companies in Thailand to sell IT products through a website. The first store opened at IT Zeer Rangsit in 2007, the franchise programme launched in 2012 and reached Lao PDR the year after, and the company listed on the Stock Exchange of Thailand in January 2024 under the ticker ADVICE.
As of 31 March 2026 it ran 338 Advice superstores covering every region of Thailand and Lao PDR, the widest physical store coverage of any IT retailer in the country, next to advice.co.th and sales through Shopee, Lazada and social commerce. Its stated vision is to deliver an exceptional customer experience through innovative IT products and advanced services at great value.
Location
Nonthaburi
Employees
1,600+
Industry
Retail & Consumer Goods
Certification Year
2026
Life in pictures at Advice IT Infinite Public Company Limited
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