Case Study: Siam Motors’ Journey to Becoming a “Best Place to Work” – A Milestone in Employer Branding

How it started?

With a legacy spanning 72 years, Siam Motors is recognized as a stable and reputable organization in Thailand. But its strength goes beyond business accomplishments; it’s reflected in the dedication and passion of its employees, who are at the heart of its success.

Siam Motors’ partnership with WorkVenture to earn a “Best Places to Work” certification marked a significant step in its journey to building a genuinely employee-centered brand. Guided by the principle that “Happy Employees Lead to Better Productivity,” CEO Prakasit Phornprapha has made enhancing employee experience a top priority, focusing on fostering both well-being and productivity within the workplace.

Challenges as New Opportunities

A New Era of Employee-Centric Leadership
Building a culture of engagement and connection has been a key part of this journey. Shifting their management practices to an inclusive approach demonstrates Siam Motors’ commitment to truly listening to its employees, aligning with the values of today’s workforce. This shift opens doors for greater collaboration and a culture where everyone feels valued and included.
Siam Motors’ Commitment to Becoming an “Employer of Choice”
To attract the next generation, Siam Motors has built its employer brand around values such as Passion, Adaptability, and Contribution, appealing to those who seek shared vision and purpose. These values aim to create a strong, lasting appeal for top talent, ensuring that the organization remains a sought-after place to work.

Inspiring Perspectives Through “Best Places to Work” Certification

Achieving the “Best Places to Work” certification provided Siam Motors with valuable insights from employee satisfaction surveys, offering a clear view of both its strengths and areas for growth. This feedback is crucial for developing strategies that meet employees’ needs, creating a workplace where open communication, collaboration, and a sense of belonging are prioritized.

These insights also provide a framework for other organizations looking to build a strong employer brand, illustrating how Siam Motors is laying the foundation for a resilient and supportive workplace culture.

Benefits and Success from “Best Places to Work” Certification

The certification as a Best Place to Work not only affirms Thaioil’s excellence in creating a positive work environment but also brings tangible benefits to both the company and its employees:

Fostering an Inclusive Environment for All
Beyond recognition, the certification reflects Siam Motors' commitment to creating a work environment where employees feel valued and supported. The organization has also adopted a DEI&B (Diversity, Equity, Inclusion, and Belonging) framework, promoting inclusivity as a core part of its culture. This progressive approach ensures that every employee has a voice and is encouraged to bring their authentic self to work.
From Vision to Action: Becoming an “Employer of Choice”
With a solid foundation in employer branding through the “Best Places to Work” certification, Siam Motors fosters a sense of pride and purpose among employees. This milestone not only strengthens its culture but also empowers employees to become ambassadors of the organization, sharing its values and attracting new talent. Siam Motors is well on its way to becoming a resilient, inspiring employer of choice, committed to its employees’ well-being and long-term success.

With a clear vision for creating an employee-centered culture, Siam Motors is embracing a sustainable work environment that appeals to a new generation of talent. The “Best Places to Work” certification is just the beginning, as Siam Motors continues to develop a culture that listens to and values its employees. With this dedication, the organization is poised to drive its success while inspiring everyone to contribute to a shared, promising future.