Case Studies from clients certified as Best Places to Work in Thailand

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Case Study: Siam Motors’ Journey to Becoming a “Best Place to Work” – A Milestone in Employer Branding

How it started?

With a legacy spanning 72 years, Siam Motors is recognized as a stable and reputable organization in Thailand. But its strength goes beyond business accomplishments; it’s reflected in the dedication and passion of its employees, who are at the heart of its success.

Siam Motors’ partnership with WorkVenture to earn a “Best Places to Work” certification marked a significant step in its journey to building a genuinely employee-centered brand. Guided by the principle that “Happy Employees Lead to Better Productivity,” CEO Prakasit Phornprapha has made enhancing employee experience a top priority, focusing on fostering both well-being and productivity within the workplace.

Challenges as New Opportunities

  1. A New Era of Employee-Centric Leadership

    Building a culture of engagement and connection has been a key part of this journey. Shifting their management practices to an inclusive approach demonstrates Siam Motors’ commitment to truly listening to its employees, aligning with the values of today’s workforce. This shift opens doors for greater collaboration and a culture where everyone feels valued and included.

  2. Siam Motors’ Commitment to Becoming an “Employer of Choice”

    To attract the next generation, Siam Motors has built its employer brand around values such as Passion, Adaptability, and Contribution, appealing to those who seek shared vision and purpose. These values aim to create a strong, lasting appeal for top talent, ensuring that the organization remains a sought-after place to work.

Inspiring Perspectives Through “Best Places to Work” Certification

Achieving the “Best Places to Work” certification provided Siam Motors with valuable insights from employee satisfaction surveys, offering a clear view of both its strengths and areas for growth. This feedback is crucial for developing strategies that meet employees’ needs, creating a workplace where open communication, collaboration, and a sense of belonging are prioritized.

These insights also provide a framework for other organizations looking to build a strong employer brand, illustrating how Siam Motors is laying the foundation for a resilient and supportive workplace culture.

Benefits and Success from “Best Places to Work” Certification

The certification as a Best Place to Work not only affirms Thaioil’s excellence in creating a positive work environment but also brings tangible benefits to both the company and its employees:

  1. Fostering an Inclusive Environment for All

    Beyond recognition, the certification reflects Siam Motors' commitment to creating a work environment where employees feel valued and supported. The organization has also adopted a DEI&B (Diversity, Equity, Inclusion, and Belonging) framework, promoting inclusivity as a core part of its culture. This progressive approach ensures that every employee has a voice and is encouraged to bring their authentic self to work.

  2. From Vision to Action: Becoming an “Employer of Choice”

    With a solid foundation in employer branding through the “Best Places to Work” certification, Siam Motors fosters a sense of pride and purpose among employees. This milestone not only strengthens its culture but also empowers employees to become ambassadors of the organization, sharing its values and attracting new talent. Siam Motors is well on its way to becoming a resilient, inspiring employer of choice, committed to its employees’ well-being and long-term success.


With a clear vision for creating an employee-centered culture, Siam Motors is embracing a sustainable work environment that appeals to a new generation of talent. The “Best Places to Work” certification is just the beginning, as Siam Motors continues to develop a culture that listens to and values its employees. With this dedication, the organization is poised to drive its success while inspiring everyone to contribute to a shared, promising future.

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Case Study: Thaioil, Fueling Growth Through Engagement and Commitment

How it started?

Thaioil, officially known as Thai Oil Public Company Limited, began its journey as the first privately owned refinery in Thailand. Over the past several decades, it has evolved into the country’s largest oil refinery. Beyond its remarkable business growth, Thaioil has expanded into related industries, such as petrochemicals, electricity generation, and ethanol production, solidifying its leadership in the energy sector.

However, what truly sets Thaioil apart is its deep commitment to its employees. The company recognizes that sustainable success goes beyond business achievements—it lies in the people who work together within the organization.

Led by CEO and President Mr. Bandhit Thamprajamchit, who believes in actively listening to employees, Thaioil strives to create an environment that fosters growth, engagement, and satisfaction. His clear vision underscores that a great workplace stems from understanding and including every employee. Their goal is to make every employee feel valued, as encapsulated in the company’s ethos, "Your Value, Our Priority."

Challenges Along the Way

To ensure success, Thaioil Group required to address several challenges:

  1. Developing Strategies That Truly Meet Employee Needs

    One of Thaioil's key focuses is crafting strategies that genuinely meet the needs of its workforce. Their aim is to create a work atmosphere where everyone feels a sense of belonging.

    From operations teams to executives, Thaioil ensures that every employee experiences support and fulfillment, aligned with their personal and professional goals.

  2. Attracting the Right Talent for Sustainable Growth

    Another major goal of Thaioil is attracting talented individuals who are not only skilled but aligned with the company’s values. The company seeks employees who are not just joining for the present but are ready to grow together in the long run, contributing to a sustainable future. With a strong employer brand, Thaioil can effectively draw in top talent who share the same vision and values, paving the way for long-term success.

  3. Showcasing Thaioil Sriracha Office to Talents

    Thaioil Sriracha location serves as the company’s main refinery hub and offers a modern, flexible working environment where employees can grow in their careers. Thaioil wants to present this office as more than just an industrial site; it’s a place where employees can enjoy both professional and personal growth, balancing a peaceful lifestyle with meaningful work.

Getting deep insight into workspace through ‘‘Best Places to Work™’’ program

Thaioil’s collaboration with WorkVenture to survey employee satisfaction resulted in an impressive score, earning the prestigious "Best Places to Work" certification. This recognition is not only a testament to the company’s commitment to creating a supportive workplace, but it also provided valuable insights into areas of strength and opportunities for future growth. These insights allow Thaioil to align its strategies with the needs and expectations of its workforce, ensuring that both office staff and operations workers experience an inclusive, fulfilling environment.

A key highlight from the survey was that employees felt their voices were heard and valued. Thaioil’s dedication to fostering an inclusive and supportive workplace culture has led to a sense of pride and happiness among employees across all levels.

What did Thaioil get after being certified as Best Places to Work?

The certification as a Best Place to Work not only affirms Thaioil’s excellence in creating a positive work environment but also brings tangible benefits to both the company and its employees:

  1. Understanding Employee Needs and Fine-Tuning Strategies:

    With the Best Places to Work certification came valuable insights into employee satisfaction, engagement, and career growth. This data helps Thaioil refine its strategies to meet employees' needs, fostering a supportive work environment that enhances skill development, career progression, and team communication.

  2. Attracting Talent Ready for Growth:

    The certification also boosts Thaioil’s appeal to potential employees, positioning the company as an employer of choice. This allows them to attract skilled individuals who align with the company’s culture and vision, ensuring sustainable growth for the long term.

  3. Transforming Thaioil Sriracha into a Workplace of Pride

    The recognition also helps showcase Sriracha, Thaioil’s central operational hub, as a modern and attractive workplace that promotes work-life balance. The Sriracha office is now seen not only as an industrial site but as a place where employees can thrive in both their careers and personal lives. By highlighting this transformation, Thaioil is not only attracting new talent but also strengthening the pride of employees working in such an environment.

    With a commitment to equity and inclusion, Thaioil ensures that every employee feels valued and integral to the company’s success.


Through its "Your Value, Our Priority" philosophy, Thaioil demonstrates its dedication to employee development, fostering engagement, and maintaining a workplace that employees can be proud of. This is the true measure of Thaioil’s success, as the company continues to grow sustainably, powered by its people.

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Case Study: RS a journey from great to best

How it started?

RS Group has become the leading entertainment media business in Thailand, recognized for its talented and high-quality workforce. Currently, the company has expanded its business operations beyond entertainment, adopting the “Entertainmerce” model. This model encompasses two main sectors: Entertainment and Commerce.

RS Group reached out to WorkVenture to help understand deeper insights into their current team and what strategies to build with the changing corporate structure.


Challenges to Overcome

To ensure success, RS Group required to address several challenges:

  1. Managing Diverse Businesses:

    • The complexity of managing and understanding a diverse range of businesses and talent involved increased.

    • With the expansion into various sectors, it’s crucial to deepen the understanding of each business area.

  2. Enhancing Organizational Communication:

    • RS Group needed tools to facilitate better listening to employee opinions and feedback. Such tools can help streamline workflows and improve problem-solving capabilities within the organization.

  3. Attracting Top Talent:

    • Despite a major rebranding, RS Group had challenge to attract talent that aligns with the company's values and needs.


Achieving solutions through the ‘‘Best Places to Work™’’ program

WorkVenture ran a Best Places to Work Engagement Survery with RS Group with all of their employees throughout different business units to understand the Employer Brand performance throughout 4 main domains and 26 drivers.

RS scored highly especially on the culture they have built and was recognized as one of the "Best Places to Work™” based on the results - highlighting its positive work environment. The survey measures satisfaction and happiness, providing valuable insights into the strengths and areas for improvement within RS Group.

What did RS get after being certified as Best Places to Work?

Being certified as one of the Best Places to Work™ has several benefits for RS Group:

  1. Improved Department level Management:

    • The employee engagement survey results enable RS Group to better organize its various industries of business through a deep understanding of differences.

    • The company can address internal issues more effectively and develop personnel more efficiently.

  2. Enhanced Understanding of Diversity:

    • RS Group received an understanding of minority segments in the organization in order to understand their specific requirements and to maintain a healthy diversity throughout the company.

  3. Attracting Top Talent:

    • The recognition has made it easier to attract talented individuals to apply to their open roles.

    • Through better promotion and a clearer representation of the organization’s values, RS Group is drawing in talent not just from the entertainment industry but from a wide range of fields.

RS Group’s commitment to its corporate values of "Own, Fight, Learn & Win Together" has been instrumental in its success. By addressing its challenges head-on and leveraging its strengths, RS Group continues to lead the way in the entertainment and commerce sectors, creating a dynamic and fulfilling work environment for its employees.


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Case Study: Sahapat, A Progression Beyond Excellence

How it started?

Explore the core of Sahapat, a longstanding presence in Thailand's business realm for over 80 years. With 76 distribution centers spread across the nation, the company cultivates a diverse environment of talents and experiences, nurturing a culture that promotes collaboration.


Sahapat, renowned for its longstanding operational history, is continuously striving to enhance its workplace environment through comprehensive evaluations of employee satisfaction, ensuring a positive and engaging work culture.

The challenges they faced:

  • Striving to bridge the generational gap through a unified culture or norm: Sahapat sees an opportunity in bridging the generation gap to better understand employee morale, fostering unity and satisfaction among its diverse workforce.

  • Opportunities for Enhancing the Work Environment: By involving employees from all generations in feedback, Sahapat aims to create a more inclusive and innovative work environment, driving success for everyone.

  • Potential to Enhance Reputation and Talent Acquisition: By prioritizing employee satisfaction through surveys, Sahapat has the potential to enhance its company reputation, making it more attractive to top talent in a competitive job market.

Getting deep insight into workspace through “Best Places to Work”

At the core of Sahapat, a significant discovery occurred as WorkVenture conducted a two-week survey, exploring new ground: employee satisfaction. Exceeding expectations, Sahapat attained an impressive score, securing the esteemed Best Places to Work certification.

But beyond mere recognition, WorkVenture offered priceless insights, steering Sahapat towards further improvements to retain its employees and entice top talent. This pivotal moment signaled a new beginning, sparking a journey of change and reinforcing Sahapat's dedication to excellence.

Once a bit overlooked by younger job seekers, Sahapat's story took an exciting turn with the "Best Place to Work" certification. Now, it proudly stands as one of the top five companies that young professionals want to join in the FMCG industry. And it's not just talk—Sahapat's diverse workforce, spanning generations, is making waves. By leveraging surveys through Best Places to Work, Sahapat has unlocked a treasure trove of insights.

What did Sahapat get after being certified as Best Places to Work?

Being certified as the 'Best Places to Work' is more than just an acknowledgment; it represents a strategic decision that brings numerous advantages to Sahapat, extending well beyond the tangible certification plaque showcased.

  1. Striving to bridge the generational gap through a unified culture or norm: By bridging the generation gap and better understanding employee morale, Sahapat can cultivate a more cohesive and satisfied workforce. This will lead to higher employee retention, increased productivity, and a stronger sense of teamwork.

  2. Enhanced Work Environment and Innovation: Involving employees from all generations in feedback will result in a more inclusive and innovative work environment at Sahapat. This will foster creativity, collaboration, and a positive company culture, ultimately driving success and growth.

  3. Enhanced Company Reputation and Talent Acquisition: Prioritizing employee satisfaction through surveys will elevate Sahapat's reputation as an employer of choice. This will attract top talent in the competitive job market, reduce turnover costs, and position Sahapat as a leader in talent acquisition and retention.

In summary, Sahapat demonstrated remarkable achievement on its inaugural attempt. Despite navigating the complexities of a diverse workforce, Sahapat exceeded expectations, securing certification as a "Best Place to Work" with a score surpassing 60%. Leveraging insights from Best Places to Work, Sahapat gains a deeper understanding of its employees' needs and areas for improvement, paving the way for further enhancements in employee satisfaction and organizational success

Hear it from the Sahapat team

The working atmosphere is like a family, where managers, seniors, long-time employees, or even newcomers can work together as siblings. It’s a blend of experience and technology, combining traditional values with modernity.
— Chailada Tantivejakul, Executive Vice President
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Case Study: Seven Peaks, a journey from great to best

Case Study of Best Places to Work in Thailand implementation with Seven Peaks, a journey from great to best.

Listen to our podcast on the Seven Peaks certification process for more insights:

How it started?

Meet Seven Peaks – not just your ordinary software development company, but a thriving hub of innovation and diversity. With a dynamic team of over 200 professionals hailing from 25 countries, Seven Peaks stands out as a beacon of digital transformation excellence in Thailand and beyond.

However, every success story has its challenges.

  • Embracing a diverse workforce brings forth the need for a deeper understanding of various cultures and age groups within the organization.

  • The company faced the struggle of attracting qualified IT candidates in a competitive market, prompting them to explore avenues for improvement.

  • The company was certain on direction of Employer Branding that they did and whether was effective as they did not have clarity on their core strengths and communication strategy.

Getting deep insight into workspace through “Best Places to Work”

Seven Peaks chose to align with the prestigious 'Best Places to Work' initiative, a strategic decision to not only identify their strengths but also pinpoint areas for enhancement. Partnering with WorkVenture, Seven Peaks embarked on a two-week survey journey, delving deep into the fabric of their organization. The result? More than just a certification as the 'Best Places to Work.'

WorkVenture provided insightful information, specifically tailored to each department, division, and age group within Seven Peaks. This wasn't just data; it was a roadmap for improvement, highlighting strengths to maintain and weaknesses to transform.


Our employees is our greatest asset. We believe firmly in investing in our employees to build a great company for our employees, and also to be able to deliver good quality and services for our clients.
— Jostein Aksnes, CEO

What did Seven Peaks get after being certified as Best Places to Work?

Certification as the 'Best Places to Work' isn't just a recognition; it's a strategic move that reaps a multitude of benefits for Seven Peaks, echoing far beyond the certification plaque hanging on the wall.

  • Boosted Employee Engagement: As engagement rises, so does commitment and motivation among Seven Peaks' workforce. Job satisfaction increases, enhancing overall employee well-being. The workplace transforms from a mere paycheck provider to a source of pride, where employees value not only financial rewards but also the supportive environment fostered by Seven Peaks.

  • Enhanced Productivity and Reputation: With a flourishing workforce comes improved mental well-being and subsequent performance enhancements. Collaboration and innovation flourish, cultivating a culture of productivity throughout the company. Furthermore, Seven Peaks gains a positive reputation, attracting both clients and top-tier talent keen to join a dynamic and successful workplace.

  • Increased Interest from IT Applicants: Earning certification as a 'Best Place to Work' sets Seven Peaks apart as an employer of choice, particularly enticing to the new generation of professionals. Beyond competitive salaries, candidates seek workplaces that prioritize positive relationships and environments. This certification positions Seven Peaks as the ultimate destination for those seeking fulfilling careers, resulting in a surge of IT applicants.

In essence, the benefits of certification transcend mere acknowledgment. They benefits manifest as a dynamic, engaged, and competitive workforce – the driving force propelling Seven Peaks towards sustained success in the ever-evolving landscape of the tech industry.

It’s not enough to be only an employer, it’s important to be able to provide a workplace where our team feel belonging and respective while still providing a career path for developing further growth.
— Jostein Aksnes, CEO

Hear it from the Seven Peaks team

Our diversity is giving us the great advantage in allowing us to build a company where we can provide a great workplace for everyone.
— Jostein Aksnes, CEO

Seven Peaks leverages Best Places to Work Certification throughout all online and offline recruitment marketing.

Ready to get certified and to elevate your Employer Brand to next level? Contact us to get started.

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