Employer Branding Case Study: Accenture — WorkVenture Employer Branding Solutions

Origins of the Challenge

Accenture, a global professional services leader, made significant strides in Thailand by launching the Advanced Technology Center (ATCT) and the Accenture Intelligent Operations Center (AIOC) in Thailand, underscoring their commitment to nurturing local talent and fostering innovation within the region.

Despite being a major corporation and recognizing the potential of Thai talent, Accenture faces certain challenges, prompting the company to explore strategies to overcome obstacles and further enhance its operations.

Employee Branding Awareness: Accenture aims to enhance awareness of its employee branding efforts, showcasing how its employees operate within the company. By promoting a deeper understanding of their workforce, Accenture seeks to establish stronger connections with external audiences and bolster its reputation in the industry.
Expansion and Development of Talent Market in Thailand: Acknowledging the potential of Thai professionals, Accenture aims to broaden and cultivate its market reach within Thailand. This endeavor encompasses strategic planning and execution to leverage local talent opportunities and solidify Accenture's position in the Thai talent market.

Getting deep insight into the Employer Branding process

Accenture partnered with WorkVenture to tackle the challenges through media content creation. WorkVenture engaged in discussions with Accenture to understand their situation better, covering challenges, recruitment, turnover rates, and goals. By gathering these insights, WorkVenture created targeted media content, showcasing a proactive approach to addressing recruitment needs and achieving Accenture's objectives.

WorkVenture strategically crafted content aligned with Accenture's goals and target audience. This content is then delivered through various online platforms to maximize reach and impact, including office highlights, articles, album posts, and promotional videos illustrating employees at work. These efforts aim to enhance external understanding of Accenture's operations and services, fostering greater awareness and engagement with the company.

Following the Employer Branding implementation, what were the gains for Accenture?

Following the launch of various media campaigns across online platforms such as Facebook, the WorkVenture website, and YouTube, Accenture has successfully addressed challenges and reaped numerous benefits.

Effective Media Content and Enhanced Recognition: Accenture's media content strategies have successfully engaged both internal and external audiences, boosting recognition and awareness. Additionally, securing a position among Thailand's Top 50 Companies has strengthened Accenture's reputation, positioning it as an employer of choice.
Increased Opportunities and Better Brand Awareness: Accenture's impactful content has heightened brand awareness and attracted top talent. Accenture has expanded opportunities for collaboration and employment, positioning itself as an attractive choice for potential candidates.

Accenture faced challenges due to their brand awareness. To address this, our WorkVenture team create media content. The launch of this content significantly improved public understanding of the company, resulting in increased employment opportunities as candidates recognized Accenture's growth potential.