Employer Branding Case Study: ThaiBev — WorkVenture Employer Branding Solutions

Origins of the Challenge

ThaiBev is widely recognized among consumers and potential employees. To maintain its position as a top employer, ThaiBev recognizes importance in upholding their high standards and enhance their appeal to target candidates amidst a competitive landscape.

The goals for ThaiBev were:

Improving Employer Branding Communication: ThaiBev wanted to refine their Employer Branding messaging to effectively communicate their employer brand to both candidates and employees. This involves ensuring consistency across platforms and actively engaging with employees to understand their needs and perceptions.
Preserving Leadership as Employer of Choice: ThaiBev consistently dedicates resources to initiatives aimed at strengthening its employer branding and recognition. The human resources team actively works on developing strategies to enhance employee engagement and improve the company's employer branding efforts. Through a focus on proactive solutions, ThaiBev aimed to solidify their position as a top choice for talent in ASEAN markets.

Getting deep insight into the Employer Branding process

ThaiBev's collaboration with WorkVenture stands as a testament to their commitment to overcoming challenges in the competitive talent landscape. With a longstanding partnership, ThaiBev trust WorkVenture's expertise to consistently refine its employer branding strategy through ongoing support and guidance.

WorkVenture worked closely with ThaiBev to understand its evolving goals and objectives, crafting media content, asset production, and videos that resonate with both current employees and potential candidates. Our team's dedication ensured that each piece of content not only captures attention but also effectively communicates ThaiBev's unique culture and opportunities for growth.

This ongoing collaboration empowered ThaiBev to maintain its position as an employer of choice in the industry, attracting top talent and fostering a dynamic and thriving workforce.

Following the Employer Branding implementation, what were the gains for ThaiBev?

ThaiBev successfully dealt gained measurable benefits by implementing different types of media content and online articles.

Enhanced Talent Attraction and Retention:
Strengthening ThaiBev's Employer Branding helps attract top talent who resonate with the company's culture. An employer brand not only attracts candidates but also fosters a more engaged and productive workforce, contributing to the company's overall success.
Sustained Competitive Advantage in Recruitment:
By maintaining its position as the top-of-mind employer for candidates, ThaiBev holds a competitive edge in the recruitment market. This ensures a steady influx of qualified candidates for open positions, enabling the company to be selective in hiring the best talent available. ThaiBev used both Employer Branding as well as WorkVenture career marketplace to draw a large volume of quality candidates to apply for open roles.
Increased reputation:
Being perceived as an employer of choice enhances ThaiBev's reputation within the industry, further reinforcing its ability to attract top talent and maintain a competitive workforce.

ThaiBev wanted to improve Employer Branding Communication and maintaining their status as an Employer of Choice.

Partnering with WorkVenture, they created targeted media content aligned with the goals, effectively engaging candidates. The outcome? ThaiBev now has stronger Employer Branding positioning and remains a top employer choice, also voted organically as one of the Top50 Companies in Thailand in 2024 by new generation of candidates.