BJC Big C: Retail Leadership Built on People

BJC Big C is BJC and TCC Group's flagship retail and wholesale platform in Thailand and ASEAN, operating more than 1,600 retail outlets, including hypermarkets, Mini Big C stores, and Pure Pharmacies across Thailand, Vietnam, Laos, and Cambodia.

With a workforce of over 27,000 employees, BJC Big C delivers an integrated omni-channel experience combining offline and online services under the philosophy of putting customers at its heart, while recognizing that employee experience is equally essential to retail success.

Operating at retail scale across multiple countries brings a distinct challenge: how to maintain a consistent, caring employee experience when teams span stores, regions, and roles.

•Workforce diversity at scale: Frontline retail, logistics, and corporate teams each experience the workplace differently, understanding those differences requires structured listening.

•Employee well-being: BJC Big C aims to care for physical, mental, and financial well-being across its vast network, but needed data to prioritize where impact would be greatest.

•Employer brand in retail: In a competitive labor market, demonstrating a people-first culture helps attract and retain talent across thousands of roles.

BJC Big C partnered with WorkVenture and undertook the Best Places to Work™ certification process to gain a structured view of employee sentiment across its organization.

The engagement survey provided insights across key workplace dimensions, helping leadership understand how employees experience culture, leadership, and growth opportunities across the retail network.

Rather than relying on assumptions, certification offered a shared reference point grounded directly in employee voice.

Being certified as Best Places to Work™ validates BJC Big C's commitment to employee happiness as a driver of business success.

•Stronger employee engagement: Survey insights help leaders focus on the experiences that matter most to frontline and corporate teams alike.

•Clearer employer brand: Certification signals to candidates that BJC Big C invests in people, not just customers.

•Actionable improvement areas: Data highlights strengths to maintain and opportunities to strengthen well-being initiatives across the network.

BJC Big C believes employee happiness drives success, and the Best Places to Work™ certification reflects that commitment in measurable terms.

By continuing to listen to employees and act on insights, BJC Big C is building a retail culture where people can thrive while serving communities across ASEAN.