“The working atmosphere is like a family, where managers, seniors, long-time employees, or even newcomers can work together as siblings. It's a blend of experience and technology, combining traditional values with modernity.”
Chailada Tantivejakul
Executive Vice President, Saha Pathanapibul
Eight Decades of Distributing Across Thailand
For more than 80 years, Saha Pathanapibul has been a cornerstone of Thailand's FMCG industry. With 76 distribution centers nationwide, the company brings together diverse talents and experiences, fostering a collaborative culture that spans generations.
Renowned for its long operational history, Sahapat continuously strives to enhance its workplace through comprehensive employee satisfaction evaluations, ensuring a positive, engaging environment for every team member.
Bridging Generations in a Nationwide Workforce
As a large organization with employees across multiple generations, Sahapat faced a familiar challenge: how to unify culture and morale when expectations differ across age groups.
•Bridging the generational gap: Sahapat saw an opportunity to better understand employee morale across its diverse workforce, fostering unity and satisfaction.
•Enhancing the work environment: By involving employees from all generations in feedback, Sahapat aimed to create a more inclusive and innovative workplace.
•Strengthening employer reputation: Prioritizing employee satisfaction through structured measurement could enhance Sahapat's appeal to top talent in a competitive FMCG market.
Partnering with Best Places to Work™
At the core of Sahapat's transformation, **WorkVenture conducted a two-week employee satisfaction survey, exploring new ground in understanding what employees truly value. Exceeding expectations, Sahapat earned the prestigious Best Places to Work™ certification.
Beyond recognition, WorkVenture provided actionable insights, guiding Sahapat toward improvements to retain talent and attract the next generation of professionals. Once overlooked by younger job seekers, Sahapat now proudly ranks among the top five companies young professionals want to join in the FMCG industry.
Key Highlights
88%
Survey Participation
80+
Years in Business
566
Participants
Strongest Attributes
Employment stability
Prestige / Corporate Image
High Responsibilities
Certification That Transformed Employer Appeal
Being certified as Best Places to Work™ is more than an acknowledgment, it is a strategic decision with benefits extending far beyond the certification plaque.
•Stronger generational cohesion: Bridging the generation gap led to higher retention, increased productivity, and a stronger sense of teamwork.
•Enhanced innovation: Inclusive feedback from all generations fostered creativity, collaboration, and a positive company culture.
•Elevated talent acquisition: Employee satisfaction data positioned Sahapat as an employer of choice, reducing turnover costs and attracting top talent.
Building a Family Culture for the Future
On its first attempt, Sahapat achieved remarkable success, securing Best Places to Work™ certification with a score exceeding 60%, despite navigating a complex, multi-generational workforce.
Leveraging insights from the certification process, Sahapat gains a deeper understanding of employee needs and areas for improvement, paving the way for continued growth in satisfaction and organizational success.
Saha Pathanapibul
Product Distribution Agency
Employees
3,000+
Industry
Product Distribution Agency
Certified Year
2023
