Employer Branding Case Study: RS Group — WorkVenture Employer Branding Solutions

Origins of the Challenge

Despite rebranding over the past years and expanding to encompass business units, RS Group continues to face challenges in raising awareness about its diversified operations. Many individuals associate the company solely with its entertainment roots, presenting an obstacle to fully embracing its broader business scope.

Opportunity to Strengthen Rebranding Awareness: RS Group continues to face challenges in shifting public perception away from its entertainment-focused image. This persistent connection makes it harder for people to recognize the company's diversified business units.
Absence of Compelling Employee Value Proposition (EVP): RS Group did not yet have a formalized EVP, making it challenging to effectively communicate with both current and potential employees. The absence of a compelling EVP hampers engagement and recruitment efforts, hindering the company's ability to attract and retain talent.
Difficulty in Attracting Non-Entertainment Talent: RS Group aimed to diversify its workforce by attracting talent for positions beyond entertainment roles. However, without an effective communication strategy, the company struggles to appeal to candidates outside the traditional entertainment sphere, limiting its ability to achieve broader organizational objectives.

Getting deep insight into the Employer Branding process

In a collaborative effort, WorkVenture and RS Group join forces to structure an Employee Value Proposition (EVP). WorkVenture offers comprehensive consultation services throughout the entire process of employer branding, ensuring that RS Group receives support from inception to success.

WorkVenture produce assets to showcase RS Group's workplace culture and raise post-rebranding awareness by posting article content on Facebook, the WorkVenture website, and other media channels. These assets, including videos that conveying key messages and providing external perspectives to the candidates. This initiative aims to highlight RS Group's strengths and retain potential employees.

Lastly, WorkVenture conducts extensive marketing to promote all content and employer branding assets for RS Group to enhancing brand visibility and engagement. This strategic approach aims to maximize RS Group's online presence and attract target audiences through informative and compelling content.

Following the Employer Branding implementation, what were the gains for RS Group?

Following the completion of the employer branding process and defining a clear Employee Value Proposition (EVP), RS Group has experienced numerous benefits upon launching its asset production and digital campaign.

Establishing a clearly stated Employee Value Proposition (EVP): An effective EVP strengthens RS Group's employer branding, demonstrating the company's prioritization of employee welfare and provision of substantial avenues for development and progression.
Increased Awareness of RS Group's Diversified Image: The content launched across various online platforms helps candidates gain a better understanding of RS Group, and it also raised awareness among the public regarding RS Group's expanded scope beyond the entertainment industry. This shift in perception ensures that individuals recognize the company's involvement in various sectors beyond entertainment.
Build up Inclusivity and Employee Pride: Employees working within RS Group now exhibit a sense of pride and satisfaction in being part of the company. This positive sentiment reflects the success of the employer branding efforts in fostering a supportive and fulfilling work environment.

In summary, RS Group encountered challenges with its outdated entertainment-centric image and without an EVP for external communication. However, through a collaborative effort with WorkVenture, from the inception of EVP creation to message conveyance, RS Group has experienced numerous benefits. WorkVenture's comprehensive support has successfully raised awareness of RS Group's new image, ultimately attracting more top talent candidates to the company.