Case Study: ttb bank, Igniting Potential of Employer Branding.

Origins of the Challenge

Despite its widespread recognition, ttb bank perceives that external audiences and potential candidates may have limited awareness of the organization. While ttb enjoys significant familiarity among the Thai populace, there remains an opportunity to enhance its visibility and appeal to target candidates.

• Opportunity to Enhance Communication: Ttb faced a communication challenge with candidates due to the absence of a structured approach. This lack of clear communication channels could lead to misunderstandings about the company culture, affecting recruitment and retention efforts. Initially, Ttb struggled to create content that connects with target candidates or grabs their attention. As a result, the company did not yet activate effective channels for candidate communication, hindering their engagement efforts.

Getting deep insight into the Employer Branding process

Recognizing an opportunity for collaboration, ttb chose to partner with WorkVenture to tackle the challenges. Ttb placed trust in WorkVenture's position as a prominent HR influencer, relied upon by candidates, and with over 500,000 active candidates monthly on WorkVenture platform.

With numerous aspects to convey, ttb entrusted our WorkVenture team to communicate effectively with the right audience. We launched campaigns and articles spotlighting ttb's work culture, career paths, and employee opportunities. Our aim was to attract suitable candidates while showcasing the benefits of joining ttb.

Moreover, our collaboration focused on transparency, addressing potential candidate concerns through informative content. We utilized diverse channels, including social media and targeted advertising, to maximize ttb's visibility. This partnership exemplifies the effectiveness of strategic collaboration in attracting top talent and positioning ttb as an employer of choice.

Following the Employer Branding implementation, what were the gains for ttb?

After implementing diverse media campaigns and articles online, ttb has effectively tackled obstacles and enjoyed multiple advantages.

• Effective Communication and Engagement: After engaging with WorkVenture's media campaign and article releases, the content efficiently conveyed the target message to potential candidates, fostering better engagement and alignment with organizational goals.

  This clarity enhanced employee satisfaction and attracted candidates who resonate with ttb's culture and mission.

TTB aimed to boost awareness and engage potential candidates better, leading them to partner with WorkVenture, a prominent HR influencer. After WorkVenture launched digital campaigns and Employer Branding articles, TTB saw improved communication, engagement, and talent attraction, showcasing the effectiveness of the collaboration.

Employer Branding content produced for ttb

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