Origins of the Challenge
Despite its widespread recognition, ttb bank perceives that external audiences and potential candidates may have limited awareness of the organization. While ttb enjoys significant familiarity among the Thai populace, there remains an opportunity to enhance its visibility and appeal to target candidates.
- Opportunity to Enhance Communication: Ttb faced a communication challenge with candidates due to the absence of a structured approach. This lack of clear communication channels could lead to misunderstandings about the company culture, affecting recruitment and retention efforts. Initially, Ttb struggled to create content that connects with target candidates or grabs their attention. As a result, the company did not yet activate effective channels for candidate communication, hindering their engagement efforts.
Getting deep insight into the Employer Branding process
Recognizing an opportunity for collaboration, ttb chose to partner with WorkVenture to tackle the challenges. Ttb placed trust in WorkVenture's position as a prominent HR influencer, relied upon by candidates, and with over 500,000 active candidates monthly on WorkVenture platform.
With numerous aspects to convey, ttb entrusted our WorkVenture team to communicate effectively with the right audience. We launched campaigns and articles spotlighting ttb's work culture, career paths, and employee opportunities. Our aim was to attract suitable candidates while showcasing the benefits of joining ttb.
Moreover, our collaboration focused on transparency, addressing potential candidate concerns through informative content. We utilized diverse channels, including social media and targeted advertising, to maximize ttb's visibility. This partnership exemplifies the effectiveness of strategic collaboration in attracting top talent and positioning ttb as an employer of choice.
Following the Employer Branding implementation, what were the gains for ttb?
After implementing diverse media campaigns and articles online, ttb has effectively tackled obstacles and enjoyed multiple advantages.
Shine as Employer of Choice
Partner with WorkVenture to share your story, celebrate your culture, and build an employer brand that inspires talent to join and stay.
- Effective Communication and Engagement: After engaging with WorkVenture's media campaign and article releases, the content efficiently conveyed the target message to potential candidates, fostering better engagement and alignment with organizational goals. This clarity enhanced employee satisfaction and attracted candidates who resonate with ttb's culture and mission.
